Our Brands
Seeking Frontline Leaders
WTWH Healthcare presents the Frontline Honors, a program showcasing the exemplary character and performance of frontline workers across the care continuum. This awards program is seeking innovators, service champions, and those leading the care experience for residents, patients and their families, as well as their employers. This is an opportunity to identify the people reshaping the frontline worker role and making key contributions — not just as individuals — but as beacons for their respective industry. |
A Frontline Honoree is:
Frontline Honorees are at the top of their profession, representing the best of the best amongst their peers. They are caregivers, nurses, social workers, executive directors, and anyone else making a difference in the lives of residents, patients and their families. The nominees should be those who have not previously received many, if any, industry accolades. We are seeking top caregivers from provider organizations with incredible stories around their service, craft, and mission. |
Categories
Behavioral Health
Behavioral health leaders are setting a new precedence for innovation and care across the industry. Through the adoption of new tactics, technologies, and care practices, they have set a new standard of excellence in the behavioral health space. These leaders are at the forefront of behavioral health’s rapid transformation, maximizing both the clinical and operational efficiency of organizations throughout the United States and the world.
Home Health & Home Care
Home health and home care leaders are tasked with meeting the increased demand for their services. Tirelessly managing an industry-wide transformation, these frontline workers are steering home health and home care businesses toward a new era in healthcare. As in-home service providers, these individuals have embraced a new suite of technology, tools, and training techniques to deliver top-level care for clients seeking care in the comfort of their own homes.
Hospice & Palliative Care
Hospice and palliative care frontline workers are guiding their organizations through unprecedented change, redefining the standard of hospice and palliative care and creating new partnerships that help their clients remain comfortable during care transitions. These caregivers are truly dedicated to patient care. By embracing innovative business, technology and care strategies that give peace of mind to everyone involved, these frontline leaders are single-handedly transforming the hospice and palliative care experience as we know it.
Senior Housing & Senior Living
Senior housing and senior living frontline caregivers are in the midst of an industry evolution. As the demographic boom of older adults continues to accelerate, providers are tasked with an increased need to balance healthcare with hospitality. Caregivers are not only expected to provide high quality care and positive clinical outcomes, but they are also tasked with providing residents and staff with personalized experiences and technology innovations. The role of frontline caregiver in senior housing & senior living is not the same as it was just a few years ago.
Skilled Nursing, Long-Term Care & Therapy
Leaders on the front lines of skilled nursing are tackling a host of needs head-on. Not only do they have to adapt to constantly changing regulatory requirements and reporting, they are also asked to research and adopt new technology solutions that make their caregiving efforts more efficient and their outcomes more data-centric. Most importantly, they need to do all of this while providing top-notch care for their short-term patients and long-term residents. Skilled nursing providers need to be much more nimble today than ever before.
Important Dates
10/1/2025
Open for Entries
11/30/2025
Early Bird Deadline
12/31/2025
Final Deadline
1/20/2026
Winners Announced
Why Enter?
- Highlight an individual’s performance within your organization
- Showcase your organization’s role in your industry
- Reward an employee’s performance with industry-wide recognition
Frontline Honorees will receive:
- Recognition on each of the respective WTWH Healthcare verticals and globally on WTWH Healthcare
- Opportunities for interviews with their respective WTWH Healthcare vertical
- Digital award badge & social assets (physical plaques can be ordered here)
Eligibility
The Frontline Honors program is open in the following categories:
- Behavioral Health
- Home Health & Home Care
- Hospice & Palliative Care
- Senior Housing & Senior Living
- Skilled Nursing, Long-Term Care & Therapy
Frequently Asked Questions
Who is eligible for a Frontline Honors nomination?
We are seeking submissions from providers that employ frontline staff with a minimum of three (3) years experience in a given industry. The nominee must be someone who delivers exceptional care, leads by example, and demonstrates a passion for and commitment to the care of behavioral health, post-acute, and senior care clients, patients, and residents.
Are agency workers eligible?
No. We are seeking nominations for those frontline caregivers who are directly employed by a provider organization.
I’m not an owner, operator, agency, provider or health system. I am a vendor. Can I still enter?
No. We are not accepting vendor nominations for the Frontline Honors Awards program at this time. This awards program is specifically for provider organizations.
I work for a large organization or a franchise. Will you accept more than one entry for our organization?
Yes. We will accept a maximum of four (4) nominations from the same organization. Once the limit of four (4) nominations from the same organization is met, any subsequent nominations received from that organization will be notified that the maximum number of submissions has already been reached for the program. The Awards team will ask you to narrow down your organization’s submissions to the maximum number allowed: Four (4).
What information is required for my submission?
- Complete the Frontline Honors Entry Form
- Submit a written statement (500 words or less) outlining the nominee’s qualifications that address the judging criteria for the program
- Provide a current resume or CV (PDF or Word format)
- Submit a high-resolution headshot of the nominee (.jpg or .png)
- Provide one (1) internal letter of recommendation from someone within your organization describing why the nominee should be named a Frontline Honors Award winner based upon the competition’s criteria. Please include contact information.
- Provide one (1) external letter of recommendation from someone outside of your organization describing why the nominee should be a named a Frontline Honors Award winner based upon the competition’s criteria. Please include contact information.
All information provided may be published or used as part of the Frontline Honors Awards program. Do not submit any private information or information that you do not have permission to share with WTWH Healthcare or to the greater public.
Is the 500-word statement to be written by the nominee or by the person submitting the nomination?
We ask that the nominator write the 500-word statement on behalf of the Frontline Honors nominee.
What if the nominee doesn’t have a resume or professional headshot?
We strongly recommend you provide a resume as part of your overall submission. If you do not have a way to obtain a resume, the judges will have to rely on the other components of your submission.
We understand that not all nominees will have access to a professional headshot. We will accept a selfie in place of a professional headshot, but the photo must be a high-resolution .jpg or .png as it will be showcased on our Frontline Honors website.
How much does it cost to submit an entry for the Frontline Honors program?
Early bird entries cost $450 USD through November 30, 2025. Entries submitted from December 1 to December 31, 2025 cost $550 USD. Payment method is by credit card only.
Failure to pay the entry fee will prohibit the application being considered for the Frontline Honors Awards program.
Can a group of individuals be nominated together?
No. We are looking to highlight an individual’s contributions to frontline caregiving.
Are these honors for individuals working in the ‘for-profit’ sector only?
No. We encourage those working in for-profit, non-profit or public/governmental provider agencies to also apply for the program.
Can I nominate someone who has received other industry recognition for work in our field?
Yes, but we encourage submissions for individuals who may not have previously received other awards or accolades.
Can someone who has won a Frontline Honors award in the past be nominated again?
No. If your nominee has previously won a Frontline Honors Award, they are ineligible to be nominated again.
Can I nominate someone who works at a provider organization located outside of the United States?
Yes. We accept submissions from those working at provider organizations located outside of the United States.
Who makes the final selection of the members of the Frontline Honors Class of 2025?
The WTWH Healthcare editorial team reviews and determines the Frontline Honors Class of 2025.
Will I know who evaluated and voted for each nomination?
No. The evaluation process is confidential.
Can I review the submissions and scores of the entire applicant pool?
No. All submissions are confidential. Submission data is not publicly shared.
Where are the official rules?
You can view the official Competition Details and Terms here.
Who do I contact with additional questions?
Contact the Awards team at [email protected].